Tag your video with popular keywords that relate to your topic.
Insert your keyword naturally in the video title.
Rename your video file using a target keyword.
We cover the most important YouTube SEO tips below, so that you can effectively optimize your content for YouTube search. One increasingly important place to do that is on YouTube. And with the rise of other content formats comes the need to optimize them for search. Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That content was once largely limited to the written word. Marketers were learning that they couldn’t just publish a high volume of content - it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. As recently as a decade ago, inbound video marketing was a brand new idea. In addition, ranking videos on YouTube is a key element of your inbound marketing strategy, even if it might not seem that way. If you’re actively solving your prospective customers’ problems with your YouTube videos, then you’ve done 90% of the YouTube optimization work. In fact, finding and targeting the right audience is even more important than creating a “beautiful” video. As a business, you can enjoy views, comments, and likes on your videos - so long as you find the right audience for your content.
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